I am retailing a product that is going to be fulfilled by Amazon. However, my main method of marketing will be centered around social media, particularly Instagram. I would like my traffic from Instagram to be directed to my amazon listing. I also have a website that I have created on Shopify that would serve as a landing page for my customers.

I would love for someone to guide me on the most efficient and practical way to market my business. How would I go about having my Instagram traffic directed to an Amazon listing? I have my own website, but I'm having trouble with the amazon integration aspect and I'm a bit lost as to whether or not I should even have my own website to begin with, as all my products are being fulfilled by Amazon.

If you had an Amazon product that needed to be marketed on Instagram, would you create a website for your product? How would you go about effectively driving your Instagram followers to your Amazon listing.

I would appreciate any sort of input, thank you.